CAMPUSPEAK

Organizations thrive when two things happen: members are connected to their group’s mission and the organization is connected to their campus community. Dr. Tait Martin shows audiences how to do both with an equal blend of humor and practical tactics. 

• Keynotes

• Reaching People Who Matter To You: Simple Steps to Redefine Your Campus Image
• Exposure 101: Smart Tactics to Manage Your Social Media Identity
• Retention Intervention

Reaching People Who Matter To You: Simple Steps to Redefine Your Campus Image

Are you taking the smartest approach to managing the way your community views your organization? Is the exposure you’re getting really the exposure you want? Do your members understand and live your organization’s values? Is your group’s campus image holding it back?

Tait teaches participants how to use the tools of marketing and PR to refocus their outreach efforts to foster a growing and energized organization. This isn’t your typical “public relations” approach. Tait uses years of experience as a communication and marketing professional to help student leaders understand how their group’s actions impact their relationships with the people who matter most to them—other students, parents, administrators, the local community or even their own members.

Students will take away an ability to shape a strong campus brand, with an emphasis on effective language and the positive, proactive use of popular communication tools. Tait custom-fits each presentation to meet your needs, whether you are doing a focused student government retreat, a session on image for your fraternities and sororities or a staff training session for campus advisors.

Tait is funny, conversational, brutally honest and practical. It is his goal to help student leaders shape their campus reputation by critically examining their current image and figuring out how it aligns with the values of their organization.

Note from the speaker:

This keynote is the next generation of Tait’s popular program, "Breaking Through the Clutter: Cleaning Up Your Campus Image".

Exposure 101: Smart Tactics to Manage Your Social Media Identity

Social media has become a major part of our everyday lives. Whether you prefer to update your Facebook status or tweet on Twitter, we’re all putting A LOT of information about ourselves in the social media arena.

In this keynote, Tait helps students take a look at the opportunities and nightmares associated with social media use. He informs students of ways to successfully control their online identity in easy and practical steps and addresses the problems and benefits that can come along with an online identity, like social media “friends,” online image, building and enhancing branding and cyber-stalking.

Retention Intervention

Are your campus groups having a real problem retaining members?

In this interactive keynote, Tait helps student leaders dig deep to analyze and strategize around solutions to this draining problem. Primary “forces” that keep people in organizations are highlighted, and students learn to develop and incorporate retention techniques in their regular activities—with the goal of energizing and motivating their members. In his usual funny, interactive and conversational style, Tait creates a presentation customized to a particular student group or campus.

This is a great choice for advanced leadership workshops.

Tait's Bio

For nearly two decades, Tait has worked as a communication and marketing expert, helping groups and organizations focus their outreach messages, build stronger relationships and develop programs that enhance their image with the people who matter most to them.

Tait’s career includes stints as Vice President of Research for a national marketing and advertising firm; faculty member at four top-tier higher education institutions; Communication Director for one of the largest United Way organizations in Louisiana; marketing consultant to several industry and professional organizations; and morning radio talk show host. Currently, he is President and CEO of The iNSiGHT Cooperative, a national network of researchers and professionals who help organizations better define their communication strategies. In addition, Tait is an Affiliate Professor of Social Marketing at the University of South Florida.

Widely cited in both academic and applied research circles, Tait holds a Ph.D. in Communication Theory and Research from Florida State University, as well as a Masters in Organizational and Interpersonal Communication from the University of Louisiana. His undergraduate degree in public relations is from Northwestern State University in Natchitoches, LA. Some of the prestigious awards that Tait has won for his work in advertising and public relations include an Emmy ®, a Silver Anvil®, a Telly® and a Gold Addy®.

Tait currently serves as a Regional Counselor and Member of the National Branding Committee for Theta Chi Fraternity. He is a former chapter president, Interfraternity Council president and Student Activities president.